Facebook Twitter

Seznam knjig

Spodaj si lahko ogledate ŠSDMS knjižnico. Če imate kakšen predlog ali si želite, da preberemo knjigo iz vaše založbe nas kontaktirajte.
Predlagane, še neprebrane knjige:
  • Bennet, G. Anthony. 2009. The big book of marketing...
  • Cohen, Marshal. 2010. Buy me! New ways to get customers to choose your product and ignore the rest.
  • Hall, Richard. 2009. Brilliant Marketing.
  • Higham, William. 2010. The next big thing.
  • Lee, Jason W. 2010. Branded: Branding in sport business.
  • Miller, Michale. 2010. The ultimate web marketing guide.
  • Okonkwo, Uche. 2010. Luxury Online
  • Ottman, Jacqueline A. 2011. The new rules of green Marketing: Strategies, tools and inspiration for sustainable branding.
  • Siteman Garland, David. 2010. Smarter, faster cheaper: Non-boring, fluff-free strategies for marketing and promoting your business.
  • Wynter, Barnaby. 2010. The brand bucket: Make your marketing work.
  • Yellin Emily. 2010. Your call is (not that) important to us.

 
Prebrane knjige v tiskani izdaji:
  • Ahmad, Tariq, ur. 2010. The new age marketing book.
  • Arden, Paul: Karkoli že misliš, obrni na glavo.
  • Ariely, Dan. 2010. Predvidljivo nerazumni. Ljubljana: Mladinska knjiga.
  • Conley, Lucas: OBD- Obsessive Branding Disorder - The Illusion of Business and the Business of Illusion.
  • Gladwell, Malcom: Prebojniki.
  • Gupta, Praveen: Business innovation in the 21st century.
  • Haig, Matt. 2005. Brand failures: The truth about the 100 biggest branding mistakes of all time.
  • Kotter, John: Naš ledenik se tali.
  • Lakhani, Dave: Subliminal Persuasion.
  • Lisac, Aleš: Iz dnevnika marketinškega guruja 1.
  • Meerman Scott, David: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
  • Milligan, Andy. 2004. Brand it like Beckham: The story of how brand Beckham was built.
  • Pink, Daniel H.: Johnny Bunko.
  • Seaman, David: Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself.
  • Sernovitz, Andy: Word of Mouth Marketing
  • Squires. 2010. Trženje literature.
  • Sugarman, Joseph: Sprožilci


Knjige v PDF formatu:
  • Aaker, David. 1995. Building Strong Brands.
  • Baker, Michael, J. 2003. The Marketing Book.
  • Baker, Ronald. J. 2006. Measure what matters to customers.
  • Baker, Michael J. in Susan Hart. 2008. The Marketing Book.
  • Batey, Mark. 2008. Brand Managing.
  • Blackwell, Roger in Tina Stephan. 2004. Brands that Rock.
  • Buckingham, Ian P. 2008. Brand Engagement: How Employees Make or Break Brands.
  • Belch, George E. in Michael A. Belch. 2005. Advertising and promotion.
  • Bharva, Rohit. 2008. Personality not included.
  • Bly, Robert: Copywriting Secrets.
  • Brassington, Frances in Stephen Pettitt. 2005. Essentials of Marketing.
  • Braun, Thom. 2004. The philosophy of branding.
  • Breckenfeld, Dal. 2009. The Cool Factor partnership marketing.
  • Brown, Duncan in Nick Hayes. 2008. Influencer Marketing.
  • Brown, Stephen. 2005. Writing marketing.
  • Brown, Stephen in Jim Bell. 1996. Marketing Apocalypse.
  • Boyett, Joseph H. in Jimmie T. Boyett. 2003. The Guru Guide To Marketing
  • Brooks, Pamela. 2002. The Easy Step by Step Guide to Writing Advertising Copy.
  • Butterfield, Lesslie. 1997. Excellence in Advertising
  • Marketing.
  • Chaston, Ian. 2004. Knowledge Based.
  • Chevalier, Michel in Gerald Mazzalovo. 2004. Pro Logo Brands as a factor of Progress.
  • Cheverton, Peter. 2002. If You're So Brilliant… The Essential Guide to Brand Management.
  • Cheverton, Peter. 2002. If You're So Brilliant … The Essential Guide to Key Account Selection.
  • Cheverton, Peter. 2004. Key Marketing Skills.
  • Cheverton, Peter. 2006. Understanding Brands.
  • Christopher, Martin in Helen Peck. 2003. Marketing Logistics.
  • Church, Roy. 2003. Modern Marketing.
  • CIM Handbook. 2004. Strategic Marketing in Practice 2004–2005.
  • CIM Handbook. 2005. Marketing Research and Information.
  • Cocoran, Ian. 2007. The Art of Digital Branding.
  • Copley, Paul. 2004. Marketing Communications Management.
  • Cook, Guy. 1992. The Discourse of Advertising.
  • Cooper, Scott. 2008. Tips and Traps for Marketing Your Business.
  • Curtis, Tony. 2005. CIM Coursebook 06 07 Marketing in Practice.
  • De Chernatony, Leslie. 2006. From Brand Vision to Brand Evaluation.
  • Desmond, John. 2003. Consuming Behavior.
  • Desbordes, Michael. 2007. Marketing and Football.
  • Dibb, Sally in Lydon Simkin. 2004. Marketing Briefs A Revision and Study Guide.
  • DeWaal Malefyt, Timothy in Brian Moeran. 2003. Advertising Cultures.
  • Doole, Isabel in Robin Lowe. 2006. Strategic Marketing Decisions.
  • Dwyer-Tanner. 2000. Business Marketing-Connecting Strategy Relationship Learning.
  • Ennew, Christine T. in Nigerl Waite. 2007. Financial Services Marketing.
  • Ereaut, Gill. 2002. Analysis and Interpretation in Qualitative Market Research.
  • Facella, Paul. 2009. Everything I Know About Business I Learned at McDonald's.
  • Fifield, Paul. 2008. Marketing Strategy Masterclass.
  • Fisk, Peter. 2006. Marketing genius.
  • Flowers, Paul W. 2006. Underdog Advertising.
  • Fragasso, Phil. 2008. Marketing for Rainmakers.
  • Gallagher, Richard S. 2008. What to say to a porcupine great customer service.
  • Gamble, Paul R., in Alan Tapp. 2005. Mastering Marketing
  • Gettind, Dominic. 2006. How to Write Great Copy - Learn the Unwritten Rules of Copywriting.
  • Gilligan, Collin. 2003. Strategic Marketing Planning.
  • Goleman, Daniel. 2001. The Emotionally Intelligent Workplace.
  • Goodman, Jennifer. 2001. Vault Career Guide to Marketing and Brand Management.
  • Gosnay, Ruth in Neil Richardson. 2008. Develop Your Marketing Skills.
  • Green, Andy. 2006. Effective Personal Communication Skills for Public Relations.
  • Hackley, Chris. 2005. Advertising and promotion.
  • Haig, Matt. 2004. Brand Royalty.
  • Hair, Joseph F., jr. in Robert P. Bush. 2003. Marketing Research.
  • Hall, Michael C. in Richard Mitchell. 2009. Wine Marketing.
  • Hatch Jo, Mary in Majken Schultz. 2008. Taking Brand Initiative.
  • Harr, Lisa in Charles Dennis. 2008. Marketing eBusiness.
  • Harris, Phil in Frank McDonald. 2004. European Business and Marketing.
  • Haugtvedt, Curtis P. 2005. Online Consumer Psychology.
  • Haywood, Roger. 2005. Corporate Reputation the Brand and the Bottom Line.
  • Heding, Tilde in Charlotte F. Knudtzen. 2009. Brand Management Research, theory and practice.
  • Hill, Dan. 2008. Emotionomics.
  • Hill, Liz in Catherine O’Sullivan. 2006. Creative Arts Marketing.
  • Interbrand. 2008. Best Global Brands.
  • Jaffe, Joseph. 2005. Energize Your Brand.
  • Jaffe, Joseph. 2007. Join the Conversation.
  • Kahle, Lynn R. in C. H. Kim. 2006. Creating Images and the Psychology of Marketing Communication.
  • Kemp, Jana. 2005. No.
  • Kennedy, Daniel. 2000. The Ultimate Sales Letter.
  • Kermally, Sultan. 2008. Gurus on People Management.
  • Kirkpatrick, Jerry. 1994. In Defense of Advertising.
  • Klein, Naomi. 200. No logo.
  • Knapp, Duane E. 2008. Brand Promise.
  • Kotler, Philip. 2003. Marketing Insights.
  • Kotler, Philip. 2006. B2B Brand Management.
  • Kuhfeld, F. Warren. 2003. Marketing Research Methods In Sas.
  • Layton Turner, Marcia. 2001. How to Think Like the World's Greatest Marketing Minds.
  • Levison, Jay Conrad in Seth Godin. 1994. The Guerrilla Marketing Handbook.
  • Lenskold, James D. 2003. Marketing ROI The Path to Campaign, Customer, and Corporate
  • Lincoln, Keith in Lars Thomassen. 2008. Private label.
  • Littlewood, Alex, ur. 2008. Marketing Thought. Profitability
  • Mackay, Adrian R. 2005. The Practice of Advertising.
  • Marconi, Joe. 2002. Cause Marketing.
  • Marn, Michael V. 2004. The Price Advantage.
  • Martin, Elizabeth. 2006. Marketing Identities through Language French Advertising.
  • Mathieson, Rick. 2005. Branding Unbound - The Future of Advertising, Sales and the Brand Experience in the Wireless Age.
  • Masterman, Guy. 2007. Sponsorship For a return on investment.
  • Maxwell, Sarah. 2008. The Price Is Wrong.
  • McDonald, Malcolm. 2002. Marketing Plans.
  • McDonald, Malcom. 2002. If You're So Brilliant...The Essential Guide to Marketing Planning.
  • Meyers, Herbert in Richard Gerstman. 2001. Branding @ the digital age.
  • Michaluk, Gerald. 2007. The Marketing Director's Role in Business Planning
  • Miller, A. in J. Brown: Logos - Making a Strong Mark.
  • Moisander, Johanna in Anu Valtonen. 2006. Qualitative Marketing Research.
  • Moor, Karl in Niketh Pareek. 2006. Marketing: The Basics.
  • Moore, Ian. 2005. Does your marketing sell?
  • Murray, Brian H. 2004. Defending the Brand - Aggressive Strategies for Protecting Your Brand in the Online Arena.
  • Neapolitan, Richard E. in Xia Jiang. 2007. Probabilistic Methods for Financial and Marketing Informatics.
  • Nelson, Bob. 2005. The Management Bible.
  • Nelson, Debra L. in Cary L. Cooper. 2007. Positive Organizational Behavior.
  • Neumeier, Marty. 2003. Press - The Brand Gap - How to Bridge the Distance Between Business Strategy and Design.
  • Nilson, Torsten H. 2003. Customize the Brand.
  • Norman, Donald. 2004. Emotional Design Why we Love Or Hate everyday things.
  • Nykiel, Ronald A. 2003. Marketing Your Business.
  • Ogilvy, David: Confessions of an advertising man.
  • Oliver, Sandra, 2007. Public Relations Strategy.
  • Osenton, Tom. 2002. Customer Share Marketing.
  • O’Shaughnessy, John. 2003. The Marketing Power of Emotion.
  • Paley, Norton. 2001. Marketing for non marketing Executive.
  • Paley, Norton. 2005. Competitive Marketing Strategies.
  • Parsons, Patricia J., 2004. Ethics In Public Relations - A Guide to Best Practice.
  • Pepper, John. 2007. What Really Matters Procter & Gamble.
  • Percy, Larry. 2008. Integrated Marketing Communications.
  • Perry, Ray. 2001. Marketing Unwrapped.
  • Phillips, Michael in dalli Rasberry. 2001. Marketing Without Advertising.
  • Pike, Steven. 2008. Destination Marketing an IMC approach.
  • Pomeranz, Ricardo. 2008. Customer Obssesion.
  • Poter, Michael E. 1980. Competitive Strategy.
  • Poter, Michael E. 1985. Competitive.Advantage.
  • PriceWaterhouseCoopers. 2006. How consumer conversation will transform business.
  • Pringle, Hamish in Peter Field. 2008. Brand Immortality.
  • Ramos, Andreas. 2009. Search Engine Marketing.
  • Reid, David A. 2004. Fundamentals of Business Marketing Research.
  • Reid, Robert D. 2006. Hospitality Marketing Management.
  • Ringland, Gill in Laurie Young. 2006. Scenarios in Marketing.
  • Roll, Martin. 2006. Asian Brand Strategy.
  • Rudl, Corey. 2000. Internet Marketing Course.
  • Ruskin-Brown, Ian. 2006. Marketing Revolution.
  • Rutherford, David in Jonathan knowles. 2008. Vulcans, earthlings and marketing ROI.
  • Saren, Nichael. 2006. Marketing Graffiti.
  • Schmidt, Klaus in Chris Ludlow. 2002. Inclusive Branding.
  • Schneider Farese, Lois. 2006. Marketing Essentials.
  • Schultz, Don in Heidi Shultz. 2004. IMC the next generation.
  • Seldman, Marty. 2007. Customer Tells.
  • Senter, Howard in Jane Edmonds. 2003. Marketing and Selling
  • Smith, Ronald D. 2005. Strategic Planning for Public Relations
  • Smith, Steve in Don. E. Shultz. 2005. How to Sell More Stuff Promotional Marketing.
  • Solomon, Michael. 2006. Consumer Behavior - An European Perspective.
  • Springer, Paul. 2007. Ad's to Icons.
  • Steel, J. 1998. Truth, Lies, Advertising The Art Of Account Planning.
  • Stokes, Rob. 2008. eMarketing Online Marketing.
  • Stone, Merlin, Alison Bond in Bryan Foss. 2004. Consumer Insight.
  • Subhash, Jain: Marketing Planning & Strategy.
  • Schwartz, Barry: The Paradox of Choice Why More Is Less.
  • Sugarman, Joseph. 1998. Advertising Secrets of the written word.
  • Sutherland, Max. 2000. Advertising and the mind of the consumer – What works, what doesn't and why.
  • Sutton, Dave in Tom Klein. 2003. Enterprise Marketing Management.
  • Stone, Marilyn A. in J.B. McCall. 2004. International Strategic Marketing a European perspective.
  • Taylor, D. 2004. The Brand Stretch.
  • Taylor, Ivana in Bill Jelen. 2006. Excel for Marketing Managers.
  • Theaker, Alison. 2004. The Public Relations Handbook.
  • The Kellogg Marketing Faculty. 2001. Kellogg on Marketing.
  • The Kellogg Marketing Faculty. 2005. Kellogg on Branding.
  • Thompson, Gale. 2006. Encyclopedia of Business and Finance.
  • Thompson, Gale. 2006. Encyclopedia Of Public Relations.
  • Thompson, Gale. 2007. Encyclopedia of Major Marketing Campaigns.
  • Trappey, Randolph J. in Arch G. Woodside. 2005. Brand Choice.
  • Trout, Jack. 1994. In Search of the Obvious.
  • Trout, Jack. 2000. Differentiate or Die.
  • Tungate, Mark. 2005. Fashion Brands - Branding Style from Armani to Zara.
  • Verčič, Dejan. 2003. The Global Public Relations Handbook.
  • Villamora, Grace Avellana. 2003. Super Searchers on Madison Avenue.
  • Vitale, Joe. 2008. Inspired Marketing.
  • Vollmer, Christopher. 2008. Always ON Advertising,Marketing, and Media in an Era of Consumer Control.
  • Walle, Alf H. 2001. Qualitative Research in Intelligence and Marketing
  • Wedel, Michel. 2008. Visual Marketing.
  • WetFeet Insider Guide. 2005. Careers in Advertising and & Public Relations.
  • Wierenga, Berend. 2008. Handbook of Marketing Decision Models.
  • Wilkinson, Timothy J. 2007. Marketing in the 21st Century.
  • Whitaker, Richard W. 2004. Media Writing Print, Broadcast, and Public Relations.
  • Wright, Jeremy. 2006. Blog Marketing.
  • Yeshin, Tony. 1998. Integrated Marketing Communications: The holistic approach.
  • Yudelson, Jerry. 2008. Marketing Green Building Services.
  • Zeidner, Moshe in Gerald Matthews. 2009. What we know about emotional intelligence.
Nazaj